Event Apps – A Win-Win Approach

Jessica Elmore • February 3, 2017

Everyone loves a win-win situation and event apps can provide just that by giving attendees real time event information and by giving sponsors responsive data and analytics to improve the attendee experience.

How It Works

Apps are available for events ranging from meetings to conferences to trade shows. Apps give attendees a connected experience by offering real time mobile meeting information, supporting goals, and enhancing networking opportunities. Features that are offered by various app developers include:

  • Interactive maps of the event, including location of sessions and exhibitors
  • Event schedules and session descriptions
  • Exhibitor and sponsor information
  • Networking opportunities via QR and vCard
  • Messages from event sponsors
  • Alerts for sessions and speakers of interest

Event managers and sponsors benefit not only by providing a seamless attendee experience, but also by supporting exhibitors and speakers with customized branding, promotion, and real time data and communications. This information can then be used to drive attendees to those organizations and speakers that best fit their interests. Event apps also provide:

  • QR reading technology
  • Banner ads
  • Push notifications for welcoming attendees, updating schedules, announcing promotions
  • Speaker bios, headshots, and contact information
  • Real time interaction with speakers
  • Discussion boards for attendee/speaker/exhibitor networking
  • Social networking via most social media channels
  • Surveys and polls
  • Real time analytics of attendee interest and behavior
  • Lead collection based on company, position, and interest for distribution to exhibitors and sponsors

A Green Alternative

App developers such as Eventbuzz, Guidebook, Grupio, and Inspirometer provide solutions for meetings, conferences, and tradeshows. Using event apps can also reduce the paper footprint of your event and dramatically reduce printing expenses which is good for your budget and the planet. Contact elm Planning to provide you with other green alternatives and any meeting planning needs.

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